When it comes to driving sales through Google Shopping, both Order Legend and Redbrain offer effective, data-driven ways to connect with new customers and grow your online store.
While both belong to the same group and share the same goal, helping merchants succeed through performance-based advertising, they’re designed for slightly different types of businesses. Let’s explore how they differ, and which might be the right fit for your store.
1. Platforms and Compatibility
Order Legend is built exclusively for Shopify merchants on a paid plan. It’s designed to work seamlessly within your Shopify dashboard for a smooth, all-in-one experience.
Redbrain works across any e-commerce platform via leading affiliate networks such as Awin, CJ, and Impact, making it a flexible option for stores not hosted on Shopify.
In summary:
Shopify merchants → Order Legend offers a direct, app-based solution.
Non-Shopify or custom-platform stores → Redbrain provides a broader setup through affiliate networks.
2. Setup and Integration
Order Legend: Setup is fast and automated. Simply install the app from the Shopify App Store, and the setup typically takes 4-7 days for Google to approve the accounts, merchant centre and products from the feed. No manual feed management needed.
Redbrain: Setup is done manually through your chosen affiliate network. You’ll create your product feed, define commission terms, and grant campaign access to Redbrain via that platform.
In summary:
Order Legend = quick plug-and-play integration.
Redbrain = flexible, network-based configuration.
3. Commissions and Payments
Order Legend uses a fixed commission model (starting at 12%), billed directly through your Shopify invoices. This keeps billing straightforward and predictable.
Redbrain allows merchants to set their own commission rates through their affiliate network, following that network’s specific billing and payment policies.
In summary:
If you prefer automatic Shopify billing, Order Legend makes it simple.
If you want control over commission structures, Redbrain offers that flexibility.
4. Reporting and Performance Data
Order Legend:
Our reporting focuses on clarity and results. Within the app, you’ll see:Orders generated
Sales generated
Commissions charged
This straightforward reporting keeps your focus on the impact of your campaigns and is accessible directly in your Shopify admin.You can use Google Analytics, Shopify Analytics to monitor traffic (However keep note, If your Google/Shopify Analytics is set up through Shopify, it may under-report traffic due to GDPR compliance, as it only tracks visitors who consent to cookies.) For more comprehensive tracking, we recommend third-party tools like TripleWhale, which can provide clear and unbiased insights into your marketing activities, campaign costs, and overall ROI.
Redbrain:
Reporting is accessed through your affiliate network’s dashboard. The available data will depend on the network and may include broader campaign metrics rather than individual order-level details.
In summary:
Order Legend gives clear in-app visibility into your actual sales impact,
while Redbrain offers network-based insights for multi-platform campaigns.
5. Eligibility and Risk Analysis
Both Order Legend and Redbrain invest in your Google Shopping campaigns upfront, which means each service evaluates eligibility to ensure campaigns are sustainable and effective.
Criteria | Order Legend | Redbrain |
Platform | Shopify (paid plan) | Any e-commerce platform |
Conversion History | Minimum past-order threshold | Varies by affiliate network |
Fraud & Policy Checks | Managed via Shopify’s built-in fraud tools | Managed via affiliate network compliance |
Geography | Can only advertise at a single country at the moment | May advertise in multiple countries, please contact Redbrain Support for details |
6. Choosing What Works Best for You
Both Redbrain and Order Legend belong to the same network of trusted performance marketing solutions, each built to help e-commerce brands grow with confidence through Google Shopping.
Choose Order Legend if you:
Run a Shopify store and want a quick, app-based setup
Prefer predictable billing and straightforward performance reporting
Value direct store insights and campaign optimization
Choose Redbrain if you:
Sell on another e-commerce platform
Already work with or prefer using an affiliate network
Want flexibility over commission settings and network management
Final Thoughts
Order Legend and Redbrain share a common mission: empowering merchants to grow through smarter, performance-led advertising.
Your choice depends on where your store is hosted, how you prefer to manage reporting and billing, and the level of customization you want for your campaigns.
Whichever route you choose, you’ll benefit from Redbrain Group’s proven expertise driving traffic, visibility, and sales for merchants around the world.
If you have any questions feel free to message us:
Order Legend: [email protected]
Redbrain: [email protected]