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I am a UK merchant, how will Google Shopping CSS (Comparison Shopping Service) impact our own PPC activity?
I am a UK merchant, how will Google Shopping CSS (Comparison Shopping Service) impact our own PPC activity?
Adam Sturrock avatar
Written by Adam Sturrock
Updated over a year ago

If you’re running your own Google Shopping campaigns our CSS activity will complement your own. 1000s of stores with their own PPC teams (internal or external) enjoy incremental sales through our product that do not cannibalize their own strategies, tactics and campaigns. Overall visibility and performance can increase significantly by opting in to Order Legend's Comparison Shopping Service and Google Shopping Autopilot App.

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