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Will Order Legend cannibalize our own activity?
Will Order Legend cannibalize our own activity?
Adam Sturrock avatar
Written by Adam Sturrock
Updated over a week ago

No! We’re happy to let you know that Google Shopping is structured so that merchants are never bidding against themselves. Order Legend is a Comparison Shopping Service provider. Google can recognize when multiple CSSs are bidding on behalf of the same merchant and allows the winning CSS to only pay the next highest bid of another merchant. If you’d like to read Google’s official documents please click here.

Google recognizes Order Legend is bidding on the same products as you. Resulting in you only paying as much as your nearest competitor when winning ad placement auctions.

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