Google's Comparison Shopping Service (CSS) helps businesses save money on their ads. When businesses use a CSS provider like Order Legend to place their ads, CSS providers get a 20% discount. In other words, if you have an account directly with Google Ads you will face a hidden 20% markup to the price of bids.

Thanks to the 20% discount, Order Legend can run more effective ad campaigns at a lower cost. This gives businesses that use Order Legend a competitive edge over others who don't use a CSS, making their ad campaigns cheaper and more efficient.

Our pay-only-on-results model charges a fixed percentage on orders generated by our ads. This means we absorb all the advertising spend risk. This approach aligns our success directly with that of you, our merchants, offering a partnership that exceeds the capabilities of traditional agencies or direct Google Ads accounts.
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You can learn more about how the CSS program can work in parallel to your own activity without creating a bidding war between us over on the Google support portal CSS article.